“I’m a huge fan of storyFORMING and its ability to move people’s thinking in a brand new direction.

"I work in the pharmaceutical and biotech sector, coaching senior executives in global Goliaths, niche market stalwarts and new entrants. All too often when I’m coaching business founders, their thinking is fixed on their product - their own offer. ‘We can do this.’ ‘We can offer that.’ As their coach, it’s my job to get them reflecting more deeply. That’s why I’ve adopted storyFORMing.

"storyFORMING moves coaching clients out of their most familiar scripts about themselves, their product or their business into a brave new world where the person they’re serving is front and centre. As a coach using storyFORMING I feel it as a physical sensation, where I seem to walk the client around the subject, inspecting it from different angles. In my experience there’s always a moment of truth or revelation, as the thinker wakes up to big gaps that they hadn’t yet uncovered.

"Using questions and physical materials to think in 3D, storyFORMING has added a robust, novel and flexible tool to my portfolio. While it looks bright and fun, it absolutely cuts the mustard in the boardroom as a tool worthy of the most senior teams.” ~ Aly King-Smith, Clearworks

Clearworks was founded in 2013 by Aly King-Smith who is a Principal Consultant, Facilitator, Executive Coach, Business Founder, Writer and Speaker operating in the world of STEM leaders and teams.